
We’d like to introduce one of our incredible FADNE Community partnerships – the Arete Group.
At Arete Group, we give brand owners confidence, direction, and clarity to sell to the Chinese consumer and ultimately expand and grow their business in China.
We empower our clients with the tools and skills to enter one of the largest markets in the world, connect with the Chinese consumer, and scale their business.
We lead a community of businesses and partners, that are passionate about supporting and impacting the local and global community, whilst embracing arete standard of winning and having fun whilst doing it.

What our Arete Group partnership means for the FADNE Community:
Affiliate
- Access to Arete Group’s 8-week China Accelerator Mentoring Programme: 8-pillar masterclasses with ready-to-use tools, valued at £1,380.
- Pillars of Business Potential Discovery: three web events with pointers about market entry and business expansion.
- Email Introduction to Arete Group: where you can share how Arete Group can help build your business.
- Build your Business Campaign Call: a 15-minute interview call with Arete Group so they can get to know your business and see if you will be a good fit for the China market.
Associate
- Access to Arete Group’s 8-week China Accelerator Mentoring Programme: 8-pillar masterclasses with ready-to-use tools. Usually £1,380, but Associate members receive a 25% discounted rate of £1,035.
- Pillars of Business Potential Discovery: three web events with pointers about market entry and business expansion.
- Email Introduction to Arete Group: where you can share how Arete Group can help build your business.
- Build your Business Campaign Call: a 15-minute interview call with Arete Group so they can get to know your business and see if you will be a good fit for the China market.
- 10% off on your first month when you purchase any of Arete Group’s subscription service packages.
Partner
- Access to Arete Group’s 8-week China Accelerator Mentoring Programme: 8-pillar masterclasses with ready-to-use tools. Usually £1,380, but Partner members receive a 50% discounted rate of £690.
- Pillars of Business Potential Discovery: three web events with pointers about market entry and business expansion:
- Email Introduction to Arete Group: where you can share how Arete Group can help build your business.
- Pitch Campaign Call: a 15-minute online call session to share your business with Heidi Dugan, founder and director of Arete Group.
- 15% off on your first month when you purchase any of our subscription service packages.