Focussed training and expertise aimed at helping North East food and drink businesses bounce back from the effects of COVID-19.
The Speaking From Experience sessions running from 6th May 2021 until 10th June 2021 are fully funded by the North East Local Enterprise Partnership.
Cohort 1: Thursday 6th May 2021, 9.30am-12.30pm
Identifying The Opportunity
1. Scanning The Current Horizon
Nichola Reeder, Facilitator: A top-line overview of the Food & Drink Sector in the UK as we emerge from the pandemic.
2. Beyond Now – Future Impacts
Karen Green, The Food Mentor: An in-depth look at how consumer behaviour has changed and what this means for the future of food and drink.
3. Broadening Your Appeal
Andy Skowronski of A&C Associates, International Industry Advisor and Trainer: Understanding where, why and what people are eating and what that means for planning an effective channel strategy.
4. SME Operational Toolkit
Nicola Reeder, Facilitator & Ian Pilkington, Business Consultant: an overview of the key tools, templates and forms any small business needs to survive and how they’ll be introduced to delegates over the course of the programme.
Cohort 1: Thursday 13th May 2021, 9.30am-12.30pm
Risk & Resource
People are one of the largest investments in any business. How has the current situation affected your team and do you have a clear plan of action to manage any fall out.
1. People Management in a Time of Change
Jayne Hart, The HR Department: a practical overview of the key HR considerations in a Covid-19 world and advice on how to tackle them.
2. Identifying & Minimising Risk
Andrew Williams AQCT: understanding how to identify and more importantly mitigate risk in your business.
3. Courage in a Crisis: Adapting To & Benefitting From Change
Speaker TBC: a case study from a North East Business on how to adapt to change, and thrive through a crisis.
Cohort 1: Thursday 20th May 2021, 9.30am-12.30pm
Planning with purpose
Where do you want your business to be in the short, medium and longterm? How can a clear plan help you get there?
1. Building Business Resilience
Ian Pilkington, Business Coach, i2i Consultants: What is resilience and how do you lay the foundations for a solid business.
2. Agility and Adapting to Change
Des Kennedy, Managing Director, Infinite Design: Why change is good for your business and how to meet it head on.
3. Resilience on the Region
Chris Jewitt, Chief Executive, Food and Drink North East: How the North East food and drink sector rallied in the face of Covid-19.
Cohort 1: Thursday 27th May 2021, 9.30am-12.30pm
Do you have a grasp of your business finances? Is it the right time to invest and if so, how and where?
1. Forecasting Your Finances
Harlands Accountants: why forecasting matters and how to start.
2. Building Margin Chain
Harlands Accountants: understanding your bottom line profits.
3. Costing Workshop
Ian Pilkington, Business Coach, i2i Consultants: how to work out what to charge and still make money.
4. Powerful Profits
Harlands Accountants: how to maximise your returns.
5. Funding Potential
Harlands Accountants: where to go and how to find the ideal funding partner to help your business grow.
Cohort 1: Thursday 3rd June 2021, 9.30am-12.30pm
Selling Your Sizzle
In order to succeed your business must have have a well managed online presence. But how can you get the best from paid, owned and earned channels?.
1. Brand Building & Why it Matters
Steve Wheaton Managing Director, Enspire: using a raft of successful case studies learn how to drive high impact branding that aligns to your values.
2. Customer & Consumer Connectivity: On and Off Line Marketing Strategy
Des Kennedy, CEO, Definitive: understand how to reach your audience and influence them to act – whether that’s via press, digital, social or any other tactic!
3. Persuasive Propositions: Knowing Your Value
Speaker TBC: learn how to ensure your propositions are as powerful as possible whether for a customer, buyer, funder or journalist.
Cohort 1: Thursday 10th June 2021, 9.30am-12.30pm
Pulling It All Together
1. Strategizing Sales Channels: Retail, Hospitality, DTC, Export
Nichola Reeder & Panel: explore the different channels open to food and drink producers in order to plan your strategic channel opportunities.
2. Inside the Buyer Psyche
Camilla Pickles, The Buyers Mindset: get inside the head of a retail buyer to understand what they need to hear to make your pitch successful
3. What Next for Your Business?
Delegates: As we reach the end of the programme we’ll reflect on everything you’ve learnt and pinpoint the top 3 priorities for your business success.