‘Proudly Independent…’ campaign launched

Mar 14, 2022

Food and Drink North East (FADNE) have teamed up with destination specialists Newcastle Gateshead Initiative (NGI) and Newcastle City Council to produce a social media campaign promoting the city’s independent food and drink offer.

Entitled ‘Proudly Independent with a Flavour of Our Own’, the one minute 30 seconds long film tells the story of two couples, one older and one younger, exploring the city’s unique hospitality as they make their way toward meeting up on Newcastle Quayside.

With music by legendary local musician Kathryn Tickell and produced by Grub Productions, the film features Fenwick Food Hall, Jesmond Food Market, Wylam Brewery and Dobson and Parnell, and Above Bar (to name but a few).

The campaign aims to attract more visitors and local people into the city to experience the quality of its food and drink.