Sunderland BID Joins Forces with Food and Drink North East

Jun 12, 2024

In an exciting development for the local food, drink and hospitality sector, Sunderland Business Improvement District (BID) has been announced as a new partner of Food and Drink North East (FADNE). 

This partnership aims to launch initiatives that create a thriving food, drink and hospitality economy, supporting the entrepreneurial renaissance happening in Sunderland and using food and drink as a powerful tool to engage local communities, and celebrate the city’s heritage.

FADNE is the leading regional trade organisation dedicated to promoting and supporting the food and drink sector across the North East. By collaborating with Sunderland BID, both organisations aim to continue their well-established relationship through meaningful and shared goals and initiatives that will benefit local businesses and residents alike.

Speaking on the new partnership, Sharon Appleby, Chief Executive of Sunderland BID, expressed enthusiasm for the collaboration: “As a partner of Food and Drink North East, we look forward to working closely together on shared initiatives and projects that will help us grow the sectors footprint in Sunderland, boosting the economy and fostering a vibrant sense of community that celebrates the areas heritage, identity and future.”

Chris Jewitt, CEO of FADNE, also shared his excitement about the partnership. “We are thrilled to welcome Sunderland BID as a FADNE Partner. This collaboration represents a significant opportunity to take our work regional and work with a progressive, forward thinking partner. With Sunderland BID, we will drive innovation and growth, ensuring that the Sunderland’s food, drink and hospitality cluster continues to thrive and evolve”.

Over the last two years, Food and Drink North East’s B2C brand, Local Heroes NE, has been actively working with Sunderland BID on an ongoing initiative to establish a vibrant community market in Sunniside, Sunderland, which since 2024 now takes place on the fourth Saturday of every month. This growing market has quickly become a local favourite, offering a diverse array of products from regional food and drink producers, artisans, and crafters. The initiative not only supports local businesses but also creates a lively and inclusive community atmosphere, improves the high street and attracts visitors to the area. 

By strengthening their relationship further as partners, Sunderland BID and FADNE will be able to drive even greater economic growth, community engagement, and innovation within Sunderland’s food, drink and hospitality sectors, while continuing to nurture and incubate the creativity, innovation and talent that is emerging. 

For more information about upcoming projects and events, visit the Sunderland BID and Food and Drink North East websites.